Emma Watson has joined forces with Prada, fronting a campaign for the brand's upcoming women's fragrance launch.

Watson, the 'embodiment of the disruptive, encompassing spirit of Prada's new fragrance', makes her directorial debut with the campaign, shot for print by British photographer Harley Weir. The British actress and UN Women Goodwill Ambassador commented 'Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It's a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant'.